SUBJECT
Cedar Park Family Orthodontics
2-location family orthodontics practice · suburban Texas · ~15 staff
Verdict: Pursue. High-LTV patients, already spending on ads inefficiently, clear lead-gen gap.
01 · SNAPSHOT
WHAT THEY DO
Invisalign + braces, family-focused, two locations. High per-patient value ($4-7K per case).
MARKETING PRESENCE
Template website (slow, no price transparency), running boosted-post-style Meta ads, 4.7 stars / 200+ reviews.
SIZE SIGNALS
~15 staff across two locations. Growth currently leaning on referrals and walk-ins.
DECISION-MAKER
Owner-orthodontist, with an office manager as the likely gatekeeper.
02 · PAIN SIGNALS
- Boosted posts, not optimized campaigns, so cost-per-lead is almost certainly high.
- No lead nurture: form fills likely get one auto-text and die.
- Generic site, no cost calculator or price transparency (the #1 ortho buyer question).
- Growth leans on referrals, not a predictable pipeline.
03 · BUYING TRIGGERS
- Second location needs patient volume to fill chairs.
- Competitor nearby running aggressive Invisalign offers.
- New-patient acquisition cost rising across dental.
04 · OBJECTIONS + COUNTERS
"We already run ads."
COUNTER · Boosted posts are not optimized lead gen. A CPL teardown shows the gap in 5 minutes.
"Agencies overpromise."
COUNTER · Start with one paid campaign or audit, not a retainer. Earn the next step.
"We get referrals."
COUNTER · Referrals don't fill a second location on schedule. Predictability is the product.
05 · THE ANGLE
Lead with a free teardown of their current boosted ads plus the proof line: cut dental CPL to about $21 USD against a $35-75 band. Then offer a 30-day lead-gen and nurture install for the second location.
06 · OUTREACH · 3 READY-TO-SEND OPENERS
EMAIL · primary
"Hi Dr. [Name], I looked at your Meta ads, they're running as boosted posts, which usually means you're paying 2-3x more per new-patient lead than you need to. I cut dental cost-per-lead to about $21 USD against a $35-75 industry band. Want a quick teardown of your current setup, free?"
ANGLE · 2nd location
"Filling the new location's chairs on referrals alone is slow. I can show you a 30-day plan to put new-patient flow on a predictable system."
DM · office manager
"Hi [Name], quick one for Dr. [Name]. I put together a short breakdown of where the practice's ads are leaking new-patient leads. Want me to send it over?"
07 · CONFIDENCE + GAPS
Ad approach is inferred from visible posts, not confirmed spend. Verify exact spend in the Meta Ad Library before quoting any number to them. Per-case value is a category estimate, confirm against their actual treatment mix.